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Which Listing Features Interest Buyers?

Point 2 Homes has completed a survey to find out which features interest home buyers the most.

Pricing

Pricing is buyers’ biggest concern during the home buying process.

Listings under $100,000 receive 233% more leads and 45% more views than more expensive homes.

Charm pricing”—listing a home, for example, at $199,999 instead of $200,000—has no bearing on the number of leads they accrue.

Pictures

According to the survey the perfect number of listing pictures is between 6 to 15.

Point2 Homes claim listings with six to 10 pictures generate 52% more leads than listings with either one to five, or too many.

Keep It Brief

No more than 250 characters in your description. Average person will only spend 20% of their time on listings’ details.